BOLL & BRANCH
Earth Day
Creative Campaign and Art Direction for Earth Day.
For 1 week leading up to Earth Day 2021, we celebrated Boll & Branch’s roots: making things the right way, not the easy way, for the right reasons.
WEB
The site features a sensorial juxtaposition of nature and product.
A shoppable destination customized for Earth Day weaves in brand storytelling.
SOCIAL
The Earth Day campaign is brought to life on social through video and stills.
“Every day is Earth Day at Boll & Branch. Over the coming days, we’ll be sharing some of the unwavering commitments we’ve made for the planet. What’s better for our world is better for us all. #earthdayeveryday”
EMAILS
A continuation of the campaign and storytelling.
Creative Director: Hannah Yampolsky
Sr. Art Director: De Anna Stephan
Copy Director: Brooke Sussman