BOLL & BRANCH
Let Extraordinary
Take Over
Creative Direction for Boll & Branch’s 2025 Evergreen Campaign
It all began with a dream: how could we convey the extraordinary softness of Boll & Branch bedding through a screen? We imagined a dreamlike world where softness takes physical form—where delicate petals cascade into the bedroom, gradually transforming the space.
Nature begins to weave itself into the scene—lush greenery unfurls across the floor, cotton plants and florals bloom along the walls, and dappled light filters gently through layers of foliage. This immersive environment became our metaphor, a visual expression of the tactile experience of our bedding.
The connection was clear: the softness of organic petals mirrored the unparalleled comfort of our fabrics. From this concept, the journey of bringing that dream to life began.
Look & Feel
The look and feel of the campaign is designed to evoke a sense of serene escape—ethereal and calming, like stepping into a dream. The atmosphere is intentionally tranquil, created through a soft, muted color palette of gentle greens, warm earth tones, and delicate pastels. These hues work together to instill a deep sense of peace and comfort.
Lighting plays a key role, with diffused, natural illumination that recalls the quiet glow of dawn, subtly enhancing the overall sense of stillness and warmth. The visuals are intentionally fluid and organic, characterized by slow, graceful movements that echo the quiet rhythms of nature. Every frame feels like a gentle exhale.
Textures are richly layered, drawing attention to the inviting softness of our bedding and the lush beauty of the natural world that surrounds it. Together, these elements create an immersive visual experience—one that is not only beautiful, but deeply restorative.
TV
HOMEPAGE
SOCIAL
Behind The Scenes
Bringing this vision to life required an exceptional team, and we are incredibly fortunate to have such a remarkable group here at Boll & Branch, along with the support of outstanding creative partners. We're proud to share a behind-the-scenes glimpse into the making of our TV commercial, beautifully shot and edited by the talented Simon Presley and Jeremy Michaels.
VP, Creative: Kristen Deyko
Creative Director, Design: De Anna Stephan
Creative Director, Copy: Brooke Sussman
CGI: Steelworks Studio
Directors: The Joelsons
Sr. Video Producer: Jeremy Michaels
Style Director: Effie Tsu
Sr. Stylist: Mathew Allegretta
Sr. Stylist & Florals: Heather Kurdyla
Soft Stylist: Nic DeStefano